Red Bull Marketing Questions Essay Example | Topics and Well Written Essays - 1000 words

Red Bull Marketing Questions - Essay Example High income customers have high potential of consumption than low income customers. Therefore, the sales territories will be divided into high sales prospect and low sales prospects. According to the Australian Bureau of Statistics (2012), Australia has a high number of employed people. The employment rate increased by 0.1 percent and this will result to increase in consumer’s consumption. This provides a basis on identifying the sales team territory. The sales territory will be divided into high sales potential and low sales potential territories. The sales team will be allocated roles to seek and increase sales among the income earning people and the unemployment. The income generating individuals constitute the high sales prospects territory while the unemployment make up the low sales territory. Additionally, the sales territory will be determined geographically. The sales team will be allocated responsibilities in different geographical regions. Different sales representatives will be assigned Victoria, New South Wales, Queensland, South Australia, Tasmania, Western Australia, Australian Capital Territory and the Northern territory (Australian Bureau of Statistics, 2012),. In addition, most people living in urban areas have a higher income than the people living in the rural areas. The sales team will be allocated responsibilities in different rural and urban areas. The size of each territory will be determined to decide the number of sales staff to be allocated. This will ensure that the sales representatives are not given too much or too little to do. This can result to over or under servicing of consumers. The sales personnel will be allocated territories appropriately to avoid over servicing of consumers. This can cost the Red Bull since over taxed sales representatives take on suboptimality in their activities. They will take a remarkably small number of leads; spend less time with existing consumers and spot few potential consumers.

Effective Employee Selection and Its Importance Essay Example for Free

Effective Employee Selection and Its Importance Essay One of the most important decisions comes when having to select an employee to fill a job vacancy. In the current labor market, highly qualified applicants are scarce and, among the existent ones, it is hard to spot the ideal candidate. Sometimes it is so urgent that a position be filled, that a person may win the job by default, or sloppy selection criteria may be applied. A quick fix may ease workload for a while, but it might prove lethal for the business viability itself in the long run. Therefore, a larger attention in the selection process can provide the business with employees who will finally produce the desired results. The analysis of the employee selection process is a fairly new practice. During the 70s, any systematic attempt to sort out skills was often unpopular (Lee, 50). This began to change during the 80s and into the 90s, when an estimated 80% to 90% of companies used pre-employment testing (Brindow and Spencer, 80). As Chris Lee states, we are returning to a focus on individual competence [†¦] objective standards are coming back in both education and employment (Lee, 49). Another survey by researchers Randall, Cooke and Smith established that 95% of employers who tried testing for screening sales candidates were still using it (Randall, 53). All the data shows the inclination of the modern businesses to highly stress on everything that will maximize the effectiveness of employee selection and, consequently, employee performance. Processing an applicant for a job normally entails a series of steps, which are determined by the size of the organization, the types of jobs to be filled or the number of people to be hired. The selection stage should be backed up by an effective recruitment process, which greatly depends on job analysis and job description. Job analysis is a process to identify and determine in detail the particular job duties and requirements and the relative importance of these duties for a given job. Job Analysis is a process where judgements are made about data collected on a job (HR Guide). Its purpose is to establish and document the job relatedness of employment procedures such as recruitment, selection, training, compensation and performance appraisal through its product, the job description. During the selection process, the job description is used in creating an accurate  advertisement for the job and attracts the proper candidates, that is, the persons that most probably will fit for the specific job. A realistic job preview, based on an accurate job description and specification (the qualifications demanded for the job), will help applicants understand what the job entails and make more informed decisions as to whether they want to apply for the job or not. According to Gregorio Billicopf of the University of California, selected applicants who understand both the positive and negative sides of a job, are most likely to stay and succeed. (Billicopf, 18). After the recruitment process has been concluded and the applicants have sent their resumes, the first step of the selection process should take place; screening the resumes. CVs provide basic information for use in the next step of the selection process and are used to screen out the unqualified applicants. For instance, if the position requires the ability to use a word processor, the resume provides a clear picture whether the person owns this ability or not. Resume screening is a standard procedure in most organizations during the selection process, despite their size, activity or culture. After the resume screen out, the remaining applicants will be invited for an interview, which is the most important step in the selection process. It supplements information obtained in other steps in the process to determine the suitability of an applicant for a specific opening. Organizations use several types of interviews. The structured interview is conducted using a predetermined outline that is based on the pre-mentioned job analysis, while unstructured interviews are not based on any outline, and use open ended questions. The structured interviews should be preferred over the unstructured ones, as the former helps the interviewer maintain control of the interview that all pertinent information on the applicant is covered systematically by also providing the same type of information on all interviewees. On the other hand, unstructured interviews may provide a more relaxed atmosphere, but they lack of systematic coverage of information and are very susceptible to the personal biases of the interviewer (Byars Rue, 141). Organizations use three additional types of interviewing  techniques to a limited extent; the stress interview, which puts the applicant under pressure while the interviewer adopts a hostile attitude toward the interviewee in order to detect who is highly emotional and who is not, the board or panel interview, in which two or more people conduct an interview with one applicant, and the group interview in which several applicants are questioned together. A successful interview requires training in the skills, techniques and requirements of successful interviewing. All these will include an effective preparation for the interview, such as scheduling a time and location for it, review of all paperwork of the applicant and the current position description and specification and making a list of interview questions that will help in collecting the information needed for the decision. When the applicant arrives, the interviewer should help him / her feel at ease by showing him / her polite and friendly attitude and let him / her know about the organization. During the interview, the answers the applicant will give will prove to be valuable source of information. Carefully selected open ended questions should be asked so that the answers given will help determine the suitability of the applicant to a particular position. Additionally, this will encourage the interviewees to supply more in depth information. But still, this should follow a specific and consistent outline in order to ensure a uniform method of questioning, which will be applied to all applicants. It is also important to allow silence for thinking and reflection by the applicant, so that he / she slowly reveals his / her basic competencies, which often determine the interviewees advantage over the rest of the applicants and affects the hiring decision. A basic competency is a knowledge, skill or behavior essential for one to function as an effective member of the specific organization and is an essential part of the selection criteria developed and reviewed before the interview questions are written (Univ. of Michigan, 38). Finally, it is important to record actual answers to questions as opposed to evaluative or conclusive comments. This will minimize subjectivity and biases, factors that may prove lethal during the hiring process, because the persons adopting them will most  probably end up with the wrong decision and an unsuitable new employee. Even though the interview will certainly tell a lot about the candidates qualifications, the only reliable way these qualifications can be measured are tests. The applicants can be tested before, during or after the interview. Tests can be classified as power versus speed tests, as well as written, oral or practical tests. They can measure knowledge, ability, skills, aptitude, attitude, honesty and personality (Billikopf, 20). Whatever the type of the test used, however, the integrity of test questions needs to be guarded. Many tests have undergone validation and reliability studies. The type of test to be used during the selection process depends on the size of the organization, its activity as well as the nature of the position that is to be filled. Aptitude tests measure a persons capacity or potential ability to learn and perform a job. Some of the more frequently used tests measure verbal ability, numerical ability, and perceptual speed, spatial and reasoning ability. Psychomotor tests measure a persons strength, dexterity and coordination. Job knowledge tests measure the job related knowledge possessed by a job applicant. Proficiency tests measure how well the applicant can do a sample of the work to be performed. The last ones are the most frequently used by employers worldwide, in all types of organizations. Other types of tests are interest tests, which are designed to determine how a persons interests compare with the interests of successful people in a specific job, personality tests which attempt to measure personality traits, polygraph tests with the use of the polygraph, a device that records physical changes in a persons body as he or she answers questions, and physical examinations (drug and AIDS testing or even genetic testing). The last ones are normally required only for the individual who is finally offered the job, and the job offer is often contingent on the individual passing the physical examination. The exam is given to determine not only whether the applicant is physically capable of performing the job but also his or her eligibility for group life, health and disability insurance (Byars, 143). Because of the expense, physical examinations are usually one of the last steps in the selection process. The final step in the selection process is choosing one individual for the job. There are usually more than one qualified persons, but if the previous steps in the selection process have been performed properly, the chances that a value judgment based on all the information gathered will be successful improve dramatically. Because people sometimes falsify their credentials and backgrounds, though, it is important to check references. Additionally, people sometimes interview well but have a record of not actually performing as well as they have led the interviewer to believe. Therefore, it is important to check out any areas in which there are doubts or uncertainties. Reference checks are also a form of insurance. The hour or two it takes to conduct a reference check is far less time than the time it will take to deal with performance, attitude or behavior problems (Univ. of Michigan, 36). The people that the responsible person for the selection has to contact are former supervisors, people whose names the candidate has given as work references to establish the working relationship, people that the employer knows personally who have worked with the candidate and people recommended by any of the above who are said to know the candidates work. However, some employers may hesitate to provide negative information about a former employee out of fear of lawsuits. Only people known and trusted can be relied on to give an accurate picture of a potential employee, and, even then, people have different perceptions and personalities, factors that must be considered when weighing employer references. After the evaluation process has been completed, the one most suitable applicant will finally be selected. Recruiting and selecting the right people for the organization is a challenge, and every situation is unique. Innovation, persistence and the ability to communicate the strengths of the business and the benefits of the positions offered, will attract high quality employees. Selecting among them will be hard, but if the selection process steps are implemented properly, the final decision will prove to be really beneficial to the organization. No matter who makes the final decision the human resource department, the manager of the department or even the owner of the firm -, this decision should be backed up by the correct procedure, otherwise the consequences  could be extremely costly, if not lethal. All managers should be trained on the selection process for the benefit of the organization. WORKS CITED Billikopf, Gregory. Labor Management in Agriculture: Cultivating Personnel Productivity. University of California. 2003. p. 2-5, 18-23. Brindow Peter, Spencer Leslie. When Quotas Replace Merit, Everybody Suffers. Forbes. Feb 1993. p. 80. Byars Lloyd, Rue Leslie. Human Resource Management. 8th edition. Mc Graw Hill. p. 141-144Job Analysis: An Overview. The HR Guide. Oct 2002. May 2006. http://www.job-analysis.net/G000.htmLee, Chris. Testing Makes a Comeback. Training Vol. 25. Dec 1988. p. 49-50. M-Pathways Employment Steering Committee Sub-Group Report. Conducting a Successful Employee Selection Process. University of Michigan. Apr 2001. p.20-35. Randall, James. A Successful Application Of The Assessment Center Concept To the Salesperson Selection Process. Journal of Personal Selling Sales Management. May 1985. p. 53.

The Hole In The Net :: essays research papers

Our social safety net has a hole in it. The fibers of the net are decaying; the hole is getting bigger. More people are falling through, and the people with the least strength are holding the most of the weight. Three to four million Americans are homeless according to the U.S. Department of Housing and Urban Development, 5.5% cannot find jobs according to the Bureau of Labor and Statistics, and the figure is over twice that in the 20-24 year old age group, according to the Department of Education. A very slim minority of these people are sucking off the system, but the vast majority just had a bad break. Such is the story of Peter and Megan, as told by author Jonathan Kozol in his Robert F. Kennedy Memorial Book Award winner Rachel and Her Children: Homeless Families in America. Peter was a carpenter and she was a homemaker who raised their five children. They lived in a neat, working class apartment building in New York City. Peter did construction for public housing projects, and had a vast array of technical skills and tools: â€Å"I did carpentry. I painted. I could do wallpapering. I earned a living. We spent Sundays walking with our children on the beach.† It may sound like this was a happy family, living the American Dream. Perhaps they were -- they were self sufficient for all of the 12 years that they had been married, they had a steady income, a close and loving family, a home, and a chance for their children to do even better than they had done. Then the fire struck. They came racing home after hearing the news, only to find that everything had been destroyed. The children lost their pet dog and cat, Megan lost her grandmother’s china, but Peter perhaps lost the most: his tools. Since the fire, he has not had a job, because a carpenter without tools might as well not have eyes. He explained that for every job he had, he would add a new tool to his collection. But they all went up in the blaze. When Kozol first met them, they were living in a welfare hotel in New York, where they had been living for two years. They can’t get out because federal assistance programs (better known as welfare) tell them that their family limit for an apartment is $366 a month -- this with seven family members living in New York City. (In comparison, that’s about the rock bottom price for a week in a New York City one room motel.) In their two room â€Å"apartment†, the entire place is falling

Othello (How Is He Lead to His Demise) Essay

Shakespearean writing are ones of which, with a few strokes of a pen, can achieve more than novelists can achieve in a full length novel. Shakespeare’s writing is complex and includes great measures of love, hatred, loyalty, deception and betrayal. These traits of his texts are all evident in Othello. In Act 1, Othello is perceived as a noble moor. With Shakespeare’s invention of the manipulating and cunning Iago, the multi-layered use of Othello’s mothers handkerchief, and Othello’s past military training being resurfaced due to Iago’s lies, all lead Othello to his demise. Deception and betrayal are two of Iago’s worst traits when he is outranked by Cassio. Iago’s capacity for cruelty appears limitless, and no motivation he gives for his actions seems enough to explain the incredible destruction he wreaks on the lives of the people he knows best. His bitterness in not succeeding on becoming lieutenant is not a sufficient enough reason to match his countless acts of evil machinations. Iago uses a subtle approach when provoking Othello to become untrustworthy of Desdemona. He is able to hurt Othello successfully because he understands him so much. He grows closer to Othello as the plot progresses. In Act 2, scene 1 Iago states, â€Å"The moor, howbeit that I endure him not, is of constant, loving, noble nature†. These 3 adjectives indicate his awareness of Othello’s character. As Iago therefore continues to explain that he knows the noble moor would be a deserving husband of his wife, but then uses this knowledge to his power to play with Othello’s thoughts, using his strong love for Desdemona as a portal to self-destruction for all of those he knows best. He makes this statement in soliloquy after Othello and the entire company land on Cyprus. He is able to acknowledge that Othello is a worthy noble man, however, Iago reveals how evil and manipulating he can be, by wanting to utterly destroy Othello’s life and reputation. He is subbed when Othello gives the lieutenant’s position to Cassio. In return he makes ridiculous excuses that Othello slept with his wife Emilia, as another reason for revenge. It is all because of Iago’s cunning and evil power that he ruins these lives for his own sadistic pleasure. The noble moor is led to become the enraged murder when manipulative Iago tells Othello that Desdemona has given his mother’s handkerchief to Cassio. Act 3 Scene 3 is the beginning of Othello’s â€Å"handkerchief plot†, a seemingly insignificant event that becomes the means in which Othello, Desdemona, Cassio, Roderigo, Emilia and even Iago himself are completely undone. The handkerchief symbolizes love and with the manipulation of Iago, great depths of anger and untrustworthiness. Othello tells Desdemona that an Egyptian witch gave it to his mother, and it serves as a love charm. â€Å"Make it a darling like your precious eye. To lose’t or to give’t away were such a prediction as nothing else could match† Othello tells Desdemona. Othello’s simile here is an alarming one as it is evident that if Desdemona was to be unfaithful, the superstitious purposes can be equated in value for a precious bodily organ. Shakespeare cleverly allows this item to move amongst characters in the novel before Othello demands evidence of his wife’s disloyalty to him. Iago has already planned out his scheme before confronting Othello. â€Å"Tell me but this, have you not sometimes seen a handkerchief, spotted with strawberries in your wife’s hand?† Iago uses this rhetorical question as a persuasive technique to make his point more believable. He explains to Othello that earlier that day he seen Cassio wipe his mouth with the handkerchief. We know that Cassio has not seen the item, and it is in Iago’s pocket whilst he asks this question. Othello is so blinded by jealousy that he accepts Iago’s lie as the strongest possible evidence. Although he forgets Desdemona tried to bind his head with it at dinner. Through this imagery and plot device we see that the importance of the handkerchief assists the noble moor in becoming the enraged murderer in scene 5. Scene 5 sees the story unfold and the main characters undone. Othello enters the room as he hovers over Desdemona whilst he tries to prepare himself to kill her. â€Å"It is the cause; it is the cause, my soul, let me not name it to you, you chaste stars! It is the cause†. This use of repetition implies Othello’s constant thought process and how he knows in his mind she has done wrong. He feels as though he must put an end to her betrayal and disloyalty, if not for himself, but for future men she may do it to. His past military training makes the killing of his wife second nature, a routine manoeuvre that’s sees the horrible deed carried out far easier than the circumstances should have allowed. â€Å"Out, strumpet! Weep’st thou for him to my face?† Desdemona is questioned by Othello, asking if she is calling for Cassio right to his face. â€Å"Down, strumpet!†. Othello proceeds to call Desdemona a whore on numerous occasions. This dramatic visualization enforces the idea that Othello has been greatly manipulated. Iago’s words have pushed him to the extent that he can no longer see Desdemona the way he once used too. His second nature of killing and military training is evident when he does not give Desdemona that chance to say a last prayer. He tells her, â€Å"It is too late†, as he smoothers her with the pillow they once both lay on together. This cruel and unfair treatment comes from what he knows best. If in danger, you must protect yourself. Although he was not in physical harm, his heart was in a much deeper pain. He used his unique skills as his defence mechanism to kill. Othello has been considered one of the most painful of Shakespeare’s tragedies. It explores the collapse of a proud, honourable man, the killing of a beautiful, dedicated woman, and the unreasoning hate of a â€Å"motiveless† villain. The text has evoked terror and pity in audiences throughout the centuries. Othello however holds a power that is perhaps more abrupt and strongly felt for operating on the personal, human plane.

Medieval castles

Castles of the Middle Ages In the 1 lth century, castles were served as the homes and fortresses of monarchs or nobles. They were also huge protection camps for the kings; they included every kind of defense known to medieval man. Anything from a moat, to murder holes, to arrow loops and this was all for the safety and protection of royalty. Overtime, the material used to build these castles improved by the matter of defense. Their purpose was extremely reasonable and a threat to many, but it was the private esidence of a king, not only for his families, but his dependents as well.Castles were built mainly on steep hills or even on cliffs, they were surrounded by wooden palisades and had many tactics of defense. With all of these strategies built into the castles, it was nearly impossible for enemies or intruders to trespass. However, castles weren't always built so sturdy, or such a great idea at that matter, they used to be made of wood and earth. When people realized how much easi er it was for them to be destroyed simply by being burned to the ground, they were then pgraded to stone and led.Castles were rarely made to be a comfortable place to live, since their purpose was for safety. The average castle had over 20 rooms, and not one was made for comfort. The Ground Floor usually was Just the kitchen and the storage room, the first floor was usually known as The Great Hall used for celebrations and ballroom dances, and the top floors were occupied by the lord and his family members. The dungeon however, is the room most people are curious about. It was a room usually located underground under a tower.This room was ntended for keeping prisoners, and in the most extreme scenarios, used for torture. The reason for the location of the dungeon was because the screams and cries were hardly ever heard. The castles also contained small personal chapels but this was the only room that anybody was able to visit since the Medieval Christian Church took over the everyda y lives and religious views of all people; its purpose was for prayer and asking god for forgiveness. These chapels were often built with a horizontally divided nave and were usually two stories high.The nobles and dignitaries sat in the upper level and the servants would sit in the lower levels of the chapel. The chapel was possibly the most perfectly furnished, richly decorated, and colorful room in the building. Since the time spent on prayer was expected four times a day, the chapel was occupied upon rising, at noon, in the evening, and before bedtime. They also consisted of crystal-like windows, which each had a meaning or story to it. Whether it was an image of God, The Virgin Mary, or even Just the angels in whom they believed were everywhere watching over them.The outside of the castle wasn't so pretty however, it may have seemed nice and peaceful from the outside but it was quite a surprise for others who attempted to trespass. It all starts when the king or lord places 14- year-old boys under the supervision of knights so they can learn a thing or two about chivalry, how to defend themselves with a sword, how to ride the horses into the battles, and so forth; these along with watchmen, guards, knights, and a porter to open up the main door.They each had their own positions and their own skills to rely on, some were trained rossbowmen, archers, lancers, and some Just had swords to defend themselves. The castle guards had to spend all day in front of a castle and staying alert. Even though these castles were made of stone, there were still a couple of possibilities that the enemy couldVe destroyed at least a part of the castle if they intended to, but it was rarely accomplished considering how difficult it was.Not only were courageous men securing the building, but they were even made in a way that it would force the attackers to spend more time and money trying to destroy it. The first line of defense toward an enemy and his crowd were the archers at t he top of the castle. These men launched incendiary arrows with their bows, making the enemy's wooden catapults engulf in flames. Along with that, the second line of defense was the lancers. They were men, with a sword-like weapon, riding on their horses fighting through the opposing crowd going around the building, taking out those who were a threat to the castle.Last but not least, the knights were the soldiers that were, most of the time, ositioned at the front of the gate and drawbridge. Their weapons were usually swords and axes and their suits were made of armor, hence the reason they were strategically positioned near the gates in case of any attackers that got too close. There was a lot of effort and money put into these castles to get them to be almost indestructible and they were no doubt an important lifestyle to royalty. They were the palaces of the nobles and the monarchs; they were a place for the kings family and dependents to feel safe and powerful.

Research Paper Proposals Child Development

Research Paper Proposals Child Development Research Paper Proposals: Child Development One of the hardest tasks in writing a research paper is coming up with ideas. Child Development runs the gamut from birth to adolescence, so there are many topic options. Here are a few suggestions: Parenting Styles and Child Development There are countless parenting techniques and styles, some dating to the turn of last century and others are relatively new. Some include Attachment Parenting, Free Range Parenting, and Helicopter Parenting. Early Childhood Abuse and Teen Development Issues This topic looks at teenage development issues that may arise due to childhood verbal and physical abuse. Intervention Programs for Disabled Children Head Start and other programs offer early intervention strategies and have been proven to show a reduction in later learning issues. Childhood Behaviour Modification/Reinforcement Behaviour modification is proven to help children with autism or with emotional and/or behavioral issues; which programs and reinforcement schedules have the most success? Parental Involvement Research in early childhood parental involvement helps positive intellectual development. LGBT Families Do LGBT families face different challenges from households with parents of different sexes? What do studies show about the development of children raised by LGBT parents? Attachment Parenting Attachment Parenting is one of the newest parenting styles and can increase a childs self confidence and independence. Effects of Bullying on Childhood Achievement Does bullying teach children to become more resilient or are they more likely to give up on their goals and efforts? Direct Trial Training in Autistic Children Direct Trial Training or Analysis is a widely used behavior modification technique used for teaching daily skills. Importance of Play It has been said that â€Å"a childs play is his work.† What are the effects of play-based learning for children and their development? For additional child development essay ideas or help with other academic needs, contact at sales@masterwriter.ca. You can also

Free Essays on Lincolns First Inaugural

With any speech no matter the subject being addressed, the speech its self can be greatly affected by the conditions in witch it is conducted. Whether it is the time period, the surroundings, or the type of audience being addressed each speech must accommodate these factors. This importance is greatly magnified the larger the audience base you are working with. Quite possibly the toughest platform being that of the President of the United States where your every word is analyzed and criticized. Though to become the President in the first place one would have to be an effective communicator, some are better than others are. One of the most effective in our history was that of Abraham Lincoln. In Lincoln's first Inaugural Address we see start to see the great communicator he is and of his ability to speak accordingly to the situation at hand. In this particular situation Lincoln was coming into the Presidency at a time when the Nation was divided in two. Because of this He had to find a way in witch to appeal to both sides of the line, in this case it being that of the North and of the South. The major issue of the time was whether or not slavery was right or wrong, and whether or not it was the duty of a "free" state to return a runaway slave to their owner if found. With the Nation split as it was and on the verge of a Civil War Lincoln had to find a way in this first address to bring a sense of peace into everyone's mind about his being elected, while also trying to move towards National peace. He was very effective in this now very famous speech in doing just that. In this paper I will be analyzing a couple of the techniques He used to do so. First, He had to let the public know that he would only be concerned with one issue on that day while not giving the illusion that he didn't care about the other problems in the Nation. He did this by stating his intentions right off the bat. He started by saying, "I do not consider... Free Essays on Lincoln's First Inaugural Free Essays on Lincoln's First Inaugural With any speech no matter the subject being addressed, the speech its self can be greatly affected by the conditions in witch it is conducted. Whether it is the time period, the surroundings, or the type of audience being addressed each speech must accommodate these factors. This importance is greatly magnified the larger the audience base you are working with. Quite possibly the toughest platform being that of the President of the United States where your every word is analyzed and criticized. Though to become the President in the first place one would have to be an effective communicator, some are better than others are. One of the most effective in our history was that of Abraham Lincoln. In Lincoln's first Inaugural Address we see start to see the great communicator he is and of his ability to speak accordingly to the situation at hand. In this particular situation Lincoln was coming into the Presidency at a time when the Nation was divided in two. Because of this He had to find a way in witch to appeal to both sides of the line, in this case it being that of the North and of the South. The major issue of the time was whether or not slavery was right or wrong, and whether or not it was the duty of a "free" state to return a runaway slave to their owner if found. With the Nation split as it was and on the verge of a Civil War Lincoln had to find a way in this first address to bring a sense of peace into everyone's mind about his being elected, while also trying to move towards National peace. He was very effective in this now very famous speech in doing just that. In this paper I will be analyzing a couple of the techniques He used to do so. First, He had to let the public know that he would only be concerned with one issue on that day while not giving the illusion that he didn't care about the other problems in the Nation. He did this by stating his intentions right off the bat. He started by saying, "I do not consider...